The death of advertising in the 21st. century.

Advertisers are in a funk on how to reach consumers; ages, locations, tech sources. And yet
think that the most innovative of all sources is to create something that refuses to reach them.
Some arcane process hidden in the cyberworld of molecular fogs inherently crude and witless
pervading each waking hour like an implant in one's brain. And yet-- what of the A.C. Nielsen
rating system with its vague figures and redundant streams of dead people staring at flat screens and listening to old radio news? How not to reach people should be the maxim, the
new pardigm! "I don't want to be reached by you!" "Never." Lo, that is the chosen group of
naysayers who stump stats and invoke real challenge. Create a forum that can reach Bill Gates,
George Lucas and Howard Schultz. Make it so selective that people will die to be included. Where new experimental ads would be featured of daring concepts, new technology and new
thoughts. Rather than rehashed formulas that worked when gas was eighteen cents a gallon!
Now with my forum such channels will be explored. New ideas included without dogmatic
perimeters instead floating out there within our thought processes; ever moving, ever thinking
--constantly with movements like ocean waves; shimmering within lunar landscapes. Relaxing
at times to recharnge. The "Poetic Ethic" I call it. It jars us each day into a recognition of
ourselves in relationship to everything else. Slipping in is a lyric we heard, a voice we overhead,
a half thought congealing into a larger formation. Something overlooked by professionals who
study human behavior; something itself which has not changed in eons. We have gone from
gas ligths to sodium vapor in-- one hundred years! From Univac to ice think laptops in must a
half a century. Join in, listen to yourself-- is that not where everything begins?
--Vincent Kamin